Google Local Service Ads

Get Google Guaranteed.
Pay per lead, not per click.

Google Local Service Ads sit above everything: above regular ads, above the map pack, above organic results. The Google Guaranteed badge tells homeowners you've been vetted and backed by Google. You only pay when a real lead calls or messages you directly.

What You Get

The highest-trust placement
on all of Google.

LSAs are a different product to Search Ads. You pay per lead, earn the Google Guaranteed badge, and show up above everything else.

Above everything on Google

LSAs appear at the very top of search results, above regular paid ads, the map pack, and all organic listings. On mobile, where 76% of "contractor near me" searches happen, you're the first thing they see.

Pay per lead, not per click

You're only charged when a homeowner actually calls, messages, or books through your ad, not just when they see it. Invalid or low-quality leads can be disputed so you're not billed for junk.

Google Verified badge

Google screens your license and insurance before approving your listing. You earn the Google Verified badge, a trust signal that tells homeowners you've been vetted before they even read your reviews.

Predictable budget, high-intent leads

You set a weekly budget and a monthly spending cap. The leads you get are high-intent people actively searching for your trade in your area right now, which means they convert at a higher rate than most other channels.

The Process

From application to live ads
in a few weeks.

We submit your verification

We walk you through gathering your license and insurance documents, submit your Google Guaranteed application, and manage the process until you're approved.

We set up your profile and budget

Once approved, we build out your LSA profile (services, service area, photos, and review integration) and set a budget that fits your goals.

Leads come in, you close jobs

Homeowners call or message directly through your ad. You respond, book the job, and dispute any invalid leads so you're only charged for real opportunities.

★★★★★

"The Google Guaranteed badge changed everything. Homeowners see it and they just trust you before you've even said a word. My close rate on LSA leads is way higher than anything else I've tried."

Marcus L.
Electrician · Houston, TX
Get Started

Book a free demo call.

We'll explain exactly how Local Service Ads work and whether you qualify for Google Guaranteed in your market.