Google Local Service Ads sit above everything: above regular ads, above the map pack, above organic results. The Google Guaranteed badge tells customers you've been vetted and backed by Google. You only pay when a real lead calls or messages you directly.
LSAs are a different product to Search Ads. You pay per lead, earn the Google Guaranteed badge, and show up above everything else.
LSAs appear at the very top of search results, above regular paid ads, the map pack, and all organic listings. On mobile, where 76% of "near me" searches happen, you're the first thing they see.
You're only charged when a customer actually calls, messages, or books through your ad, not just when they see it. Invalid or low-quality leads can be disputed so you're not billed for junk.
Google screens your license and insurance before approving your listing. You earn the Google Verified badge, a trust signal that tells customers you've been vetted before they even read your reviews.
You set a weekly budget and a monthly spending cap. The leads you get are high-intent people actively searching for your business in your area right now, which means they convert at a higher rate than most other channels.
We walk you through gathering your license and insurance documents, submit your Google Guaranteed application, and manage the process until you're approved.
Once approved, we build out your LSA profile (services, service area, photos, and review integration) and set a budget that fits your goals.
Customers call or message directly through your ad. You respond, book the job, and dispute any invalid leads so you're only charged for real opportunities.
"We've run a consumer webshop for 13 years. For the past six months we've worked with Meetflows, a team of enthusiastic young people who know their stuff and are full of fresh ideas. We've handed our social media over to Meetflows. In close consultation with us, they take care of our weekly newsletters and our social media content. With Meetflows, a deal is a deal, and we're very happy with the partnership!"
"I'm extremely happy with my collaboration with Meetflows. From day one it felt good and I felt taken seriously. The guys get to work almost immediately and it shows! They're creative and definitely don't give up easily. If something isn't quite right, they come back with a fitting solution to still get the result you wanted. I recommend Meetflows to everyone, and I want to thank them again for the time and effort they put in for me!"
It's a green checkmark Google puts next to your business in local search and on Local Service Ads. To earn it, local service businesses pass background checks, license verification, and insurance verification. Google then backs your work with a money-back guarantee for customers up to $2,000. The badge dramatically increases click-through rates because it's a trust signal customers actually recognize.
Typically 7-21 days. Background checks for the business owner and any field employees, license verification with your state, and proof of general liability insurance. We handle the application paperwork and chase down anything Google needs from you. Once you're approved, you get the badge and ads start running within 48 hours.
No. Unlike regular Search Ads where you pay for every click, with Local Service Ads you only pay when a customer actually contacts you (call or message) about a real job in your service area. Bad fits, wrong-area calls, or accidental dials can be disputed and refunded. Cost per lead varies significantly by trade and city, and we share realistic ranges for your specific market on the demo call.
Yes, and we do it for you. Wrong service requested, outside your service area, spam call, or the customer never showed for the appointment — all valid dispute categories. Google refunds a meaningful portion of valid disputes, though the exact rate depends on the category and supporting context. Disputes need to be filed within 30 days, which is why we monitor every charge weekly.
LSAs sit at the very top of search results above regular ads, are pay-per-lead instead of pay-per-click, and require the Google Guaranteed badge. Regular Search Ads have more flexibility (more keywords, more landing pages, full control of copy) but pay-per-click. Most local service businesses run both: LSAs for the highest-intent searches, Search Ads to fill gaps and capture brand searches.
We'll explain exactly how Local Service Ads work and whether you qualify for Google Guaranteed in your market.